Red Chair Content gets a boost from UK-based #LikeMinds conference

From the Express & Echo:

SOCIAL communications should be integrated into every part of a company, a conference in Exeter was told.

Brand strategist Olivier Blanchard, of US-based Brandbuilder Marketing, described a business model for a three-step process to change the fundamental culture of how firms work.

The result would be a culture where every employee understood how websites like Facebook and twitter could be used to engage with customers.

And they would need a co-ordinated approach to deal with problems and issues across departments including PR, marketing, customer support and community management.

Mr Blanchard highlighted how the approach would have allowed much better crisis management for companies like Eurostar, which came in for criticism when passengers were left stranded in a broken down train in the Channel Tunnel, or Toyota with its global car recall.

Mr Blanchard was one of the keynote speakers at the Like Minds 2010 People to People conference, attended by 350 delegates at Exeter Conference Centre in Northernhay Street, on Friday.

The conference aimed to explore the change in business towards greater levels of personalisation for customers, and the role that being ‘social’ plays in enterprises and charities as the world becomes more connected through social networking and mobile devices.

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