The Red Chair Group is a US-based Social Media training consultancy. Our training programs are designed to help organizations understand how to leverage and use social media, align their social media activities with key business objectives, and properly incorporate social media into their business practices.

Whether your training needs focus on basic Facebook and Twitter account management, or more advanced best practices type courses in digital customer service, social media program integration or online  crisis management, we have you covered.

Our programs are custom-built for each individual business, from small advertising agencies and marketing firms to large global brands and professional services firms. You choose your level of engagement and degree of instruction. We deliver precisely the level of insight and training that you ask for.

Our social media training services include basic, intermediate and advanced training in the following areas:

• Social media program planning
• Social media program management
• Social media program measurement
• Executive-level social media program development and management
• Social media program management best practices for mid-level managers
• Online reputation & crisis management
• Social media management for Human Resources professionals
• Digital PR and social media communications management
• Online community management
• Digital Customer Service management
• Social media guidelines and policy development
• Change management best practices for social media
• Real-time social media monitoring and business intelligence management
• Confidentiality, disclosure and the threat of defamation in the social media space

We also teach organizations how to leverage social media to:

• Increase customer loyalty
• Amplify marketing campaigns
• Build strong communities of customers and advocates
• Increase revenue using a fully integrated Frequency, Reach and Yield methodology
• Properly measure the success of your social media program
• Calculate the ROI of your social media activities where applicable
• Minimize the risk of negative publicity on digital channels
• Properly collaborate with advertising agencies and external marketing partners

Our training programs are designed to provide organizations with the most up-to date, forward-thinking insights in the space, delivered from a practical business perspective. We don’t deal with theory or pie-in-the-sky social media concepts. Our job is to help you deliver quantifiable results for your organization by first demystifying social media then helping you move smoothly from educations to strategy, and  from strategy to implementation.

Tell us what you need, and we will take care of the rest.

To inquire about our training programs, schedule a training session or discuss session fees, contact us by phone at 864.630.7398