The Red Chair Group is a US-based Social Media training consultancy. Our full-day and half-day training events are designed to make our social media training available to small and medium-sized organizations looking for an affordable alternative to custom training programs and consulting. Registration to these events is open to all, and the price points are kept purposely low to make the instruction available to most business professionals.

On average, attendance to a half-day session will range from $299 to $599, while a full day session will range from $499 to $1,099, depending on the topic, with further discounts applying to students.

Whether your training needs focus on basic Facebook and Twitter account management, or more advanced best practices typecourses in digital customer service, social media program integration or online  crisis management, we have you covered. Typically, these half-day and full-day sessions cover specific topics divided into four distinct categories:

• Social media program development
• Social media program planning and integration
• Social media program management
• Social media program measurement

In some instances, if a group of businesses in the same industry or an association wants to organize a training event that focuses on a particular vertical or topic (like advertising, PR, medical professionals, social media for non-profits, real estate, manufacturing, etc.) let us know and we will accommodate your specific needs. We can and will put together a custom-training program for a particular industry or vertical if you request it.

Some of the things that our training teaches focuses on

• Increasing customer loyalty
• Amplifying marketing campaigns
• Building strong communities of customers and advocates
• Increasing revenue using a fully integrated Frequency, Reach and Yield methodology
• Properly measuring the success of your social media program
• Calculating the ROI of your social media activities where applicable
• Minimizing the risk of negative publicity on digital channels
• Properly collaborating with advertising agencies and external marketing partners (or clients)

At their core, our full-day and half-day training events are designed to provide organizations with the most up-to date, forward-thinking insights in the space, delivered from a practical business perspective. We don’t deal with theory or pie-in-the-sky social media concepts. Our job is to help you deliver quantifiable results for your organization by first demystifying social media then helping you move smoothly from educations to strategy, and  from strategy to implementation.

The 2011 Red Chair training event schedule will be posted soon, but if you want to either request or sponsor an event in your city, contact us by phone at 864.630.7398